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This is a great article on The Conversation regarding bikeshare schemes and their pricing mechanisms. This piece is published by academics based in the USA. It is interesting to note the confusion and difficulties faced by both the users and operators of the bikeshare pricing policy.

Bikeshare pricing could slow trend’s rapid expansion

By Matthew Christensen, University of California, Berkeley and Susan Shaheen, University of California, Berkeley

Bikesharing has boomed in Europe and North America in recent years following decades of slow growth since its introduction on the streets of Amsterdam in 1965.

Like any industry undergoing rapid expansion, it is experiencing growing pains. Specifically, it’s the confusing pricing structure that has recently taken the heat.

The pricing system, dubbed the “buffet model,” allows riders to take as many bike trips as they want for a flat initial fee for a designated period of time, as long as each trek does not exceed 30 minutes in length (the time limit can vary from city to city). Trips that last longer than the limit accrue overage fees at rates ranging from US$1 to US$7 per half hour.

Amsterdam was the first city to launch a bikesharing program back in 1965.
Shutterstock

Dependence on casual users and overages

The model, first implemented by Velo’v in Lyon, France, in 2005, was designed to encourage the short-term use of bicycles, according to the Bike-sharing Blog. While it has been relatively effective at keeping trips short, it has also created confusion among users and difficulties for operators.

In North America, casual users who purchase a 24-hour pass often believe they are free to use the shared bicycle as much as they want for the entire period. As a result, many have racked up overages that can total more than US$100 per day.

This, coupled with the proportionally low revenue generated by annual users, has made bikesharing operators increasingly dependent on casual users to remain financially viable. Annual members, who typically make up a majority of the riders, pay a commensurately lower rate per trip and incur fewer overages per user, and thereby generate considerably less revenue than casual users. Research by the University of California, Berkeley’s Transportation Sustainability Research Center (TSRC) has found that while casual users normally account for less than half of a system’s total use, they can bring in as much as 67% of a bikesharing system’s revenue.

Lyon’s Velo’v is one of the largest bikesharing programs, and the first to implement the buffet pricing model.
Shutterstock

The percent of revenue coming specifically from overages remains unclear for most programs. But The New York Post recently reported that Citi Bike has accrued US$4 million in revenue from such overages since the program’s inception in May 2013. On the other hand, the Post did not report how much those overages actually cost the operator, such as staff time spent fielding customer calls and processing reimbursement. The paper also did not tally any losses resulting from dissatisfied customers whose negative experience would discourage them from renting again.

Alternative ways to price bikesharing

These problems have led some cities to explore alternative pricing models that are more intuitive and could potentially relieve casual users from paying some of the additional fees.

While some programs have secured public funding or major system sponsors to facilitate equitable growth and maintain financial stability, DecoBike in Miami Beach managed to secure private funding and has operated an economically sustainable bikesharing program since 2011. Its pricing structure requires that casual users purchase a finite pool of bike usage time – 30 minutes, one hour, two hours, and so on. This time can be used all at once or spread out over multiple trips.

The buffet model is represented here on a Bay Area Bike Share kiosk in San Francisco.

 

Similarly, programs featuring Social Bicycles equipment in Hamilton, Ontario, and Buffalo, New York are also offering users, both annual and casual, finite pools of daily riding time. This pricing structure will probably be implemented in Orlando, Tampa, Phoenix, and Atlanta, which are all expected to feature Social Bicycles’ equipment.

These pricing structures are more intuitive for first-time users but lead to other challenges for operators and cities. In some cases, they encourage riders to use bikes for longer durations (for instance, one hour or more), decreasing the turnover rate and limiting the total number available at any given moment.

They also cause the system to function more as an automated bike rental system than a way to navigate between destinations and transportation modes. This may deviate from what the city or local government initially intended when launching its bikesharing program. Furthermore, this pricing model may also infringe upon established bike rental companies, which rely on tourists who tend to rent bikes for extended trips.

The pay-per-trip option

Another alternative would be to include a pay-per-trip option, similar to how buses and subways operate. For example, a user could purchase a one-way bikesharing pass for US$1 or US$2. Rather than replacing the dominant buffet model, this idea could simply augment it to capture a larger number of users.

It would also likely strengthen bikesharing’s role as a mode of public transport and a first/last mile solution, seamlessly integrating it into the system through a joint fare card or smartphone access point. While this option has been proposed in cities like Chicago, and it has been discussed by Paul DeMaio and others, Broward B-cycle is the only operator that we are aware of that offers a pay-per-trip option in North America.

As for the buffet model, it is important to note that its problems may disappear as people get used to the structure. In a TSRC survey of Bay Area Bike Share casual users, 100% of those who had previously used a bikesharing system understood the pricing structure.

But with so many casual users presumably being first- or one-time users, does it make good business sense to operate with a pricing structure that at least half the customers may not understand? Perhaps the solution will come in the way of altering how the information is being displayed, which has recently been done by several programs, including Citi Bike and Hubway.

However, as companies like Social Bicycles launch programs with a different approach, the future of the buffet model remains questionable, and bikesharing’s pricing structure will likely evolve to become standardized as the industry continues to grow and mature.

This article has been amended to remove reference to a TSRC survey that hasn’t been published yet.

The Conversation

Both Matthew Christensen and Susan Shaheen receive funding from the Federal Highway Administration. Professor Shaheen also receives bikesharing research funding from the Mineta Transportation Institute.

Susan Shaheen receives funding from the Federal Highway Administration and the Mineta Transportation institute.

This article was originally published on The Conversation.
Read the original article.

The World Bank published and made available this book “Transforming Cities with Transit” which explores the complex process of transit and land-use integration in rapidly growing cities in developing countries. As one of the most promising strategies for advancing environmental sustainability, economic competitiveness, and socially inclusive development in fast-growing cities, transit and land-use integration is increasingly being embraced by policy-makers at all levels of government. Happy reading!

This is a great article on the Guardian website which looks at the motorbike habit of Kathmandu residents and whether or not cycling has a place in the rapidly growing city.

One of the main problems to overcome is the issue of status. Cycling is seen as an inferior mode of transport, even lower than public transport which already suffers from a negative stigma. Recently there have been groups forming to encourage people to ditch motorbikes and shift to bicycles however these groups are in the minority and are facing the tough task of convincing the government and it’s people that change is needed quickly if Kathmandu is serious about tackling the growing issue of air pollution.

You can read more in the article published by the Guardian: http://www.theguardian.com/cities/bike-blog/2014/apr/23/kathmandu-motorbike-habit-cycle-friendly-city-nepal-status

Joe Hockey’s budget that will be released tonight has been the talk and speculation on almost all Australians the past couple of weeks. We can discuss it at depth but one thing is clear, it is going to be heavy on cuts. The attempt of reducing government services in order to maximise savings for the future generation. That’s what the federal government is telling us. However they also mention the budget will be about creating opportunities for employment and their plan is to invest heavily on infrastructure building, but the problem here is that the Coalition aren’t thinking beyond roads. There will be several big budget announcements regarding major road and tunnel projects across Australia but is this the right approach?

This piece on The Conversation goes into depth about where the federal government should be looking in regards to investing in infrastructure. I can understand the need to invest in roads but sacrificing investment in crucial public transport projects to build bigger roads and tunnels is very short sighted planning. One only needs to look at our major ally, the United States to see how that approach has resulted in.

Gil Penalosa in this TEDx talk highlights the importance of the need to stop building cities as if everyone were 30 years old and athletic. If this is taken into account then you end up following the example of some of the best cities in the world, such as Copenhagen and New York city. But this requires urgent action and has to be undertaken by people with political vision, and the will power which requires strong leadership. Gil also goes on to mention that public participation is also a key aspect. Check out the full TEDx talk.